DNA does it down under

Minter Ellison SANT, part of the largest full service law firm in the Asia Pacific region, has given a clear thumbs up to dna* following an intensive evaluation period.

Minter Ellison SANT, part of the largest full service law firm in the Asia Pacific region, has given a clear thumbs up to dna* following an intensive evaluation period.

A two week technical review lab was designed to measure the suitability of dna* as the core technical application to underpin the firm’s business strategy and customer service offerings for the future.

Ian Thomson, Minter Ellison Director of Innovation, discussed the motivation behind the project: “It is key to the firm’s client strategy to be responsive and to consistently seek to develop ways to improve the efficiency and standard of service we offer to our clients. Clients have a concern that they are not currently handling work as efficiently and effectively as possible, combined with the need for improved risk mitigation, they have looked to Minter Ellison to offer a best practice approach and solution.

There were two key reasons for us to initially consider dna* as the application to assist us with this. First, the system is web based and secondly this is the only business process management system with a legal practice management system contained within it. It will allow us to offer a collaborative communication service, successfully delivering an improved service to clients whilst being cost effective and differentiating the firm from its competitors. Added to this we will also benefit from rolling out dna* internally, profiting from a unified system with the added advantages the underlying business process engine will deliver - consistent standards, production efficiencies, cost reduction, enhanced risk management and performance monitoring.”

The two week technical lab has been a clear win for both Axxia and Minter Ellison who are now looking to implement dna* over the coming year; indeed, they have already started to change the way the firm builds processes and applications in anticipation of plugging in dna* in due course.

Published on: 30-05-2007